Why was Bacardi 151 discontinued?

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Adios to Bacardi 151, which was discontinued by the liquor company late last year. Bacardi tried to protect its brand by printing dire warnings on the label: DO NOT USE THIS PRODUCT FOR FLAMING DISHES OR DRINKS. ALL 151 PROOF RUM MAY FLARE UP AND CONTINUE TO BURN WHEN IGNITED, POSSIBLY WITH AN INVISIBLE FLAME.
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