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What are POP materials?

Posted by - Apr 20, 2023 Uncategorized 0 0 Views : 1 Receive Updates For This Category

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POP is the short form of Point Of Purchase. In advertising parlance, it is referred to all products that are usedto promote a product and make it stand out from the competition at the point ofsale. Attractive brochures where all product information isgiven to help increase sales is POP material. May 9, 2016


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