What is point of purchase in advertising?
Posted by NNency - Apr 20, 2023 Uncategorized 0 0 Views : 2 Receive Updates For This Category
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Apr 20, 2023
Point-of-purchase or point -of-sale displays, often referred as POP and POS displays, are put in retail stores to attract consumer interest and promote sales of a product. In general point-of-purchase advertising includes banners, signs, danglers, hangers, countertop and floor stand displays.