Be Spectacled


(414) 453-1300


7605 Harwood Ave
Wauwatosa, WI 53213

On Google Maps



Be Spectacled is a full service optometry office, where Dr. Mark Veth performs comprehensive eye exams, contact lens fittings, and LASIK consulations. He will also play you a song on the piano that is in the optical if you ask.

Be Spectacled also carries several independent ectacle and sunglass lines, including Oliver Peoples, SALT, Oakley, Mykita, Paul Smith, DITA and many more.

Be Spectacled = Optometry + Good Looking Frames


Established in 2010.

Dr. Mark Veth had been in practice for 8 years working as an optometrist for Optivision Eye Care, a practice owned by two Ophthalmologists, Dr. Steven Dudley and Dr. Gerald Clarke. When they closed their Milwaukee clinic, Dr. Veth decided he was going to live the American Dream and hang his own shingle.

On November 8th, 2010 he fulfilled that dream and Be Spectacled was born, and four days later his first child, Freddy was born. A big week in the life of the Veth’s.

Since then Be Spectacled has grown and continues to grow into an office where you can always be greeted with a smile, given great eye care, shop for high quality sunglasses and ectacles, and hang out in a comfortable atmohere. You can even find Dr. Veth will playing the piano that is in the office sometimes.

About Owner

Mark V

Mark V.

Business Owner

Dr. Mark Veth is the optometrist that performs all of the exams. He grew up in Chicago, IL and now lives in Wauwatosa, WI. He is a graduate of Marquette University and Illinois College of Optometry.

Open Hours

Mon. 12:00 Pm – 6:00 Pm
Tue. 9:00 Am – 6:00 Pm
Wed. 10:00 Am – 7:00 Pm
Thu. 10:00 Am – 7:00 Pm
Fri. 9:00 Am – 6:00 Pm
Sat. 10:00 Am – 4:00 Pm
Sun. Closed

Found on Google Plus

Be Spectacled - A unique selection of eyewear in the Village of Wauwatosa. High-end and independent frame lines. Owner and Optometrist Mark Veth provides eye exams, contact lens fittings and LASIK co-management.I couldn't recommend Be Spectacled more. It's simply the best. As others have mentioned, the staff was very friendly and accommodating.

Found on Twitter

The Tweets from Be Spectacled (@BeSpectacledWI)
Be Spectacled
Optometry + Good Looking Frames in Milwaukee, WI. Wauwatosa, WI
@MilwaukeeComedy is bringing their funny to the Village of Wauwatosa on Sat., 11/19. Join us for some family friendly stand-up & improv. Be Spectacled is excited to host Milwaukee Comedy on November 19th for an improv show here at the shop. Save this date! Small Fixes: Self-Adjustable Eyeglass Lenses Bring Clearer Vision to Poor: 


  1. Amanda P Reviewer

    Amanda P.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    Dr. Veth and his staff is great. My husband is the one that found his gem! He got his glasses about a year ago and when I needed to go for an eye exam I couldn't wait to come here. The staff helps you pick out a pair of glasses that works for you! I have never had this much excellent service while picking out eye glasses and I've been wearing them since I was 4. Be Spectacled is the best place for an eye appt and glasses! Honestly, I'll never go anywhere else.

  2. Rishi B Reviewer

    Rishi B.
    Madison, WI

    Rate 5.0 of 5.0 stars

    For someone who cares that every display is retina display, optical quality is a high priority for me. I can safely say I have found my one and only source for all my optical needs.

    Thank you to my friends at Be Spectacled! All the staff are absolutely wonderful, special shout out to Devon, Kelly and of course, Dr. Mark.
    Look forward to working with you again.

  3. Jenevieve B Reviewer

    Jenevieve B.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    I haven't worn glasses before, but knew it was time. The Dr & associates were really kind and helpful. I was nervous about finding a pair of glasses that looked good on me, but they made it easy. In fact I found several contenders and love the pair I chose. Great place for glasses-newbies!

  4. Mary C Reviewer

    Mary C.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    If you need an eye exam, new frames or contacts and you like a fun, friendly, modern, professional environment you have to go to Be Spectacled in the Village of Wauwatosa!

    Be Spectacled has a great selection of modern and classic types of frames to fit your face and personal style! В Devon and Molly have great suggestions to help you find just the right pair! В Dr. Veth is a friendly, warm professional and takes his time to give you a great exam while addressing your current vision needs. В 

    As an added bonus I was the lucky recipient of Brewer Tickets that day from Dr Veth!

    I'm a returning customer and I will be back again!
    Thank you Be Spectacled!

  5. Angela R Reviewer

    Angela R.
    Tampa, FL

    Rate 5.0 of 5.0 stars

    I previously lived in New Berlin but moved to Tampa, FL 1.5 yrs ago. I am so happy with the service I get from Dr. Veth and from Devon that I continue to keep this as my optometrist and schedule checkups for when I am back in WI visiting relatives in Milwaukee. I love this place! The glasses selection and the service is great. Recently I was having trouble reading with my contact lenses. В I dropped in to the store and Dr. Veth knew what the problem was right away, so he fixed the problem immediately. I could read my computer screen again! This means I can put off 'readers' for a couple more years. This is without a doubt one of the most professional, responsive places I've gone to for any kind of service. Definitely go here if you need glasses, contacts, etc. and you appreciate friendly people who are also great at their job.

  6. Daniel G Reviewer

    Daniel G.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    When you first walk in, there are frames everywhere. They've got one of the largest selections around. In addition, the frames are all for the most part very stylish and contemporary, mostly in a medium-to-upper-level price range. You are encouraged to spend as much time browsing as you want, try on as many frames as you want, etc. The frames are hanging out in the open, so you can just help yourself. No one pesters you, but if you want assistance, just ask. The atmosphere is very laid back and positive. The frame selection is outstanding. Service is outstanding. I found an amazing set of new frames. The whole experience was very professional, positive, and no sales pressure.

  7. Dara C Reviewer

    Dara C.
    Hales Corners, WI

    Rate 5.0 of 5.0 stars

    Dr. Veth gave my 11 year old daughter an eye exam, and we told him about her ongoing issues with daily headaches that she has had for years. He was familiar with a condition of over-focusing that I hadn't heard of (after seeing a few medical practitioners for this issue, and doing a lot of personal research.) He suggested we try bifocals for her, and by golly, the majority of her headaches vanished!! After years of struggling with this, we are SO grateful to Dr. Veth for helping my daughter so she doesn't have to live with daily pain. I highly recommend Be Spectacled for Dr. Veth's skill and expertise, in addition to their outstanding line of cool frames, and great personal service from all the employees. My husband loves them for the guitars and pianos that are there for him to play while he waits!

  8. Anon A Reviewer

    Anon A.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    Good selection of frames.
    Nice and helpful staff.

    This is either a 4 or 5 star place. I would recommend it and would use it again.

  9. Kelly G Reviewer

    Kelly G.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    I just had my first eye appointment with Dr.Mark Veth and I have never felt better about my eyes! I have had issues with my vision since I had an eye injury 5 years ago, and Dr.Veth helped me understand the reason why, and made sure that there were no severe issues going along with it. Chastity also helped me look at frames and answered all my questions with a friendly, upbeat demeanor. She was also very helpful when I immediately called back to make an appointment for my husband!
    I highly recommend Be Spectacled to all of my clients and friends.

  10. Steve R Reviewer

    Steve R.
    Milwaukee, WI

    Rate 5.0 of 5.0 stars

    Mark is on amazing optometrist. I never wore glasses before, and when looking for a place, I wanted to speak to someone who was an expert but not stuffy. Be Spectacled is an extremely modern, warm and stylish place to purchase eyewear. They have a lot of choices and the entire staff is very helpful at answering any questions you have.

    I would highly recommend Dr. Veth and staff to assist in your eyewear needs.

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